EXPANSION IN THE MIDDLE EAST: SWISSÔTEL HOTELS & RESORTS TO OPEN NEW DELUXE HOTEL IN DUBAI, U.A.E.

After opening its first hotel in the Middle East in the Holy city of Makkah, Swissôtel Hotels & Resorts is adding another deluxe hotel in the region: Swissôtel Jadaf Dubai in the United Arab Emirates. The hotel is expected to open by early 2016.

Five minutes from Dubai’s airport, the new build Swissôtel located in the Al Jadaf area, is set to become an anchor deluxe hotel within a mixed use development comprising 3 hotels, residences, serviced apartments, retail & entertainment facilities. The Jadaf district is just next to the Officers Club, close to the Latifa Hospital and what will become the largest Children’s hospital in the Middle East, currently under construction as an extension to the Health Care City.

Al Jadaf is strategically located just minutes away from Dubai landmarks such as the Dubai Mall, Dubai International Financial District, World Trade Centre, Dubai Festival City and Health Care City The Swissôtel sister property Raffles Dubai and the Health Care City district are located across the Sheikh Zayed Road.

The modern contemporary hotel will be developed in keeping with the Emirati architectural characteristics, comprising over 280 rooms and suites, an all-day dining restaurant, three speciality restaurants with outdoor areas, as well as a Pürovel Spa. Meeting, conference and ballroom facilities– all with a total area of 1600m2 – will round out the amenities of the hotel.

“Dubai has been at the top of our wish list for a long time,” says Meinhard Huck, President Swissôtel Hotels & Resorts. “Although a large accommodation offering already exists, thanks to the increase in visitors there is still demand for elegant hotels. This is an additional important step in our expansion in this region”.

Swissôtel Hotels & Resorts’ is delighted to be partnering with such a reputable company such as Aabar Properties, a real estate development, management and investment company which has the vision to enhance the leisure and business experience in Dubai by creating a vibrant entertainment destination in a strategic location for the future.

Khalifa Al Mehairi, CEO, Aabar Properties, said: “We are very pleased to be partnering with Swissôtel. Venturing into hospitality and leisure segments has always been part of Aabar Properties long term strategies and I am glad that we are marking our presence in Dubai, besides our initiatives and ventures in Abu Dhabi, with this solid partnership with Swissôtel Hotels & Resorts. Association with international brands like Swissôtel shows our commitment and strength in transforming our long term strategies into reality”.