Switzerland is in the highly unusual situation of being home to three of Europe's major languages and shares a border with five Countries. Whilst diversity is clearly and necessarily embraced the general attitude is "Unity, not uniformity".

The design of a Swissôtel may vary from destination to destination and the teams that manage the property will be of different nationalities and backgrounds the Swiss attributes are the common thread that ensure Swissôtel represent all that is positive about Swissness: excellent quality, genuine hospitality, intuitive reliability.